Who Creates the Designs?
Caedrel doesn't just slap a logo on a shop apparel and call it a day. He works closely with a rotating roster of independent artists - many of whom are fans themselves. The creative process starts with a brief: a meme, a tournament moment, or a chat-spammed inside joke like "Rat King" or "The Caedrel Special." From there, artists translate that energy into initial sketches. Caedrel then reviews, offers feedback, and often sends designs back for multiple rounds of revisions. It's a hands-on collaboration that ensures every piece of merch carries his personal stamp - no generic templates here.
